CREATIVE DIRECTOR
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Clinique Flower Power

CLINIQUE FLOWER POWER

Clinique's Flower Power campaign is all about celebrating the fresh, vibrant energy of flowers, with a limited-edition collection inspired by their colors and scents, bringing a fun, springtime vibe to skincare and makeup.

Role: Social Creative Lead, Art Director

The campaign launched limited-edition products, highlighted by exclusive packaging and new skincare and makeup items that offered a fresh appeal.

We created exclusive, flower-themed Giphy stickers for the campaign, leading to increased organic exposure as more users incorporated the stickers into their Instagram Stories and TikTok videos.