CREATIVE DIRECTOR
03412_Organic_Social_National_Chocolate_Day_1x1.jpg

Timex x Generative AI

TIMEX GENERATIVE AI WATCHES

AI-generated Timex watch concepts created through Midjourney prompt direction to celebrate National Chocolate Day and National Ice Cream Day, blending flavor, nostalgia, and design innovation in every detail. These unofficial food holidays exist as a fun way to celebrate things people love, giving us a reason to indulge and enjoy life's little pleasures.

Role: Creative Lead, Art Director

These organic social posts and Instagram stories resulted in

200+ reshares and 100+ comments, including:

“Is this real? I would buy one now.”

“Omg I need this in my life 🤩🤩”