M·A·C COSMETICS GLOW PLAY SOCIAL CAMPAIGN
M·A·C expanded the Glow Play franchise with the launch of Glow Play Bouncy Highlighter, bringing a playful, light-shifting approach to glow across eight multidimensional shades. The social-first campaign centered on the product’s bouncy texture and buildable color, translating its tactile formula into expressive beauty imagery, texture moments, and high-energy video. The launch also introduced two new shades to the Glow Play TenderTalk Lip Balm collection, extending the range with fresh colors.
Role: Creative Lead
