M·A·C COSMETICS X SLAYYYTER
M·A·C Cosmetics partnered with Slayyyter on an Ulta-exclusive collection of eyeliners and eyeshadows, launched through a phased global campaign designed to build anticipation and sustain momentum across multiple launch moments. The rollout unified organic social, paid media, and YouTube content into a cohesive, culturally driven campaign that elevated the collaboration beyond a traditional product launch.
Role: Creative Lead, Video
